The IMA Group Innovation Strategy
Innovation and Investment
By creating a structure dedicated to experimentation and innovation, as well as a development fund, the IMA Group aims to create new business models in order to offer a simpler, optimised experience, enhanced with new services.
The digital services platform
Responding to our beneficiaries’ daily needs – that is the platform’s ambition. As a real accelerator for the design of bespoke packaged services, it enables us to support our shareholders’ and partners’ digital service strategies.
Data and the information system
Essential to a successful client experience, the use of data and our information system bring us into our shareholders’ and partners’ digital world to offer seamless client journeys.
The IMA L@b: touching, testing and understanding
- Touching: to explore the future and identify potential uses linked to assistance and services, the l@b is open to everyone, allowing them to learn about and share future technologies and uses.
- Testing : to begin to construct future innovations, the IMA Group has created an environment and a structure for rapidly creating MVPs (Minimum Viable Products) to test products’ technical and economic relevance.
- Understanding : in addition, a livingl@b open to all group employees allows testing and use of new products and services to facilitate acculturation, ideation and open-innovation.
Innovation is nourished by openness
That is why we support and nurture a whole ecosystem, to enhance our products, our services and our tools.
Taking an open innovation approach, we have developed partnerships with startups including Pop Valet, Mobility 24 au Portugal, Liberty Rider, Coorganiz, Oohee, Hopways and My Jugaad. This openness is a commitment that has taken on an even greater dimension with the commitment within the regional initiative accelerator French AssurTech, of which the IMA Group is a co-founder.
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