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The IMA Group Innovation Strategy

Innovation and Investment
By creating a structure dedicated to experimentation and innovation, as well as a development fund, the IMA Group aims to create new business models in order to offer a simpler, optimised experience, enhanced with new services.
Data and the information system
Essential to a successful client experience, the use of data and our information system bring us into our shareholders’ and partners’ digital world to offer seamless client journeys.
le Lab IMA

The IMA L@b: touching, testing and understanding

Touching : to explore the future and identify potential uses linked to assistance and services, the l@b is open to everyone, allowing them to learn about and share future technologies and uses.

Testing : to begin to construct future innovations, the IMA Group has created an environment and a structure for rapidly creating MVPs (Minimum Viable Products) to test products’ technical and economic relevance.

Understanding : in addition, a livingl@b open to all group employees allows testing and use of new products and services to facilitate acculturation, ideation and open-innovation.


Innovation is nourished by openness

That is why we support and nurture a whole ecosystem, to enhance our products, our services and our tools.
As part of our open innovation approach, we have developed partnerships with start-ups such as Pop Valet, Ze Borne, My Jugaad and Spareka. This openness has taken on an even greater dimension with our involvement in the French AssurTech accelerator, in which the IMA Group is one of the co-founders.

A winning innovation strategy!

  • trophée or

    Trophées d'Or for supporting employees through change 2023

    This innovative system combines a multitude of educational tools such as podcasts and Augmented Reality - Virtual Reality, to train our assistance managers in the specificities of electric vehicles.
  • trophée argent

    Silver award for the "Car Care" offer in 2023 - "Service Innovation" category

    With the "Car Maintenance" offer, it is possible, on the same platform, to find a trusted garage near you, compare quotes for the necessary maintenance or repairs and book at the time of your choice, all at the right price.
  • trophée argent

    Trophées d'argent de l'Accompagnement Emploi 2022 - "Service Innovation" category

    Since March 2022, our Interdisciplinary Medicosocial Platform (PIMS, in French) has been offering 4-month employment support for jobseekers, with the aim of identifying the day-to-day obstacles to a return to work and laying the foundations for a stable organization.
  • trophée bronze

    2 bronze awards for the "Mobiflex" 2023 offer - "Customer Relations Innovation" and "Technological Innovation" categories

    MAAS (Mobility as a service) is a solution for planning, booking and paying for intermodal journeys on a single platform or application.
    The aim is to test new ways of providing digital assistance.

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